The challenge is to drink a gallon of milk in an hour (I heard 1% is the best). If this idea gets $100, I'll do it and post a video on youtube. Anyone can do this and claim the prize money as long as their video has:

1) The drinker saying "I am ____ on MobIncentive" (where ____ is their alias)
2) A clock showing the elapsed time.
3) The drinker consuming a gallon of milk within an hour (skim, 1% 2%, half and half, whatever).
4) Puking is allowed (and encouraged) but must be caught on film.
5) Reasonable editting (I don't want to watch an hour of someone sitting there looking ill).